Brand activation and event agency in the UAE

Moments people step into.

Brand activations, launch events and immersive experiences, with the marketing built in. We plan the moment, produce it, cover it and make sure people hear about it, as we did for Dar Global and Masdar.

Majid Al Futtaim: A new community, explored before it was built.
Majid Al Futtaim
Masdar: Ten years of Masdar, celebrated on the ground and online.
Masdar
Dubai World Trade Centre: One partner, event after event, across GITEX and its family of shows.
Dubai World Trade Centre

When clients call us for events and activations

When the moment needs to be felt.

  • 01A launch

    A launch event that turns an announcement into an experience, and the experience into sales.

  • 02A brand activation

    Pop-ups, roadshows and experiences that put your brand in people’s hands.

  • 03An anniversary or national moment

    Milestones worth marking, like Masdar’s 10th anniversary.

  • 04Exhibitions and conferences

    Marketing for the big events on the calendar, as with Dubai World Trade Centre, GITEX included.

Events and activations

Event and brand activation services

Dar Global: A Roberto Cavalli tower, 50% sold by launch day.
Dar Global
  • Launch events

    Concept, production and running of the day. For Dar Global, we designed, managed and delivered the I Love Florence launch event, with Roberto Cavalli’s CEO as a guest.

  • Brand activations

    Experiences in malls, communities and public spaces that get people to try, touch and share.

  • Immersive experiences

    Digital screens and interactive experiences that let people explore a place before it exists. More than 200 high-net-worth buyers walked through Tilal Al Ghaf this way, delivered with a specialist partner.

  • Event marketing

    Strategy, websites, ads, WhatsApp and social around your event, as we run for exhibitors and visitors across Dubai World Trade Centre’s GITEX family of events.

  • Event management and roadshows

    Programmes, suppliers and the running of the day, from Masdar’s 10th anniversary to Dar Global’s roadshows in London, Moscow and Shanghai.

  • National and cultural moments

    Ramadan, Eid, National Day and festival season, planned with an understanding of what each moment means in the UAE.

Events and activations work

Launches and events we brought to life.

See all events and activations work →

Other services

More than events and activations.

Let’s talk

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