Majid Al Futtaim case study: Tilal Al Ghaf launch

A new community, explored before it was built.

Majid Al Futtaim: A new community, explored before it was built.
Majid Al Futtaim
200+high-net-worth buyers hosted

The brief

What Majid Al Futtaim needed.

Majid Al Futtaim was launching Tilal Al Ghaf, a new residential community in Dubai. For one of its first launches, at Kempinski Hotel Mall of the Emirates, high-net-worth buyers needed a way to see and feel the community before a single home was ready.

What we did

What we did for Majid Al Futtaim.

We took charge of every digital screen in the activation:

  • designed the user experience and the journey through the space
  • created the content on the screens, so visitors could explore Tilal Al Ghaf as a place to live
  • delivered the digital experiences with a specialist partner

The result

200+ high-net-worth buyers hosted.

More than 200 high-net-worth buyers walked through Tilal Al Ghaf before it existed.

More work

More launches.

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Services in this project: events and activations

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