Masdar case study: 10th anniversary
Ten years of Masdar, celebrated on the ground and online.

The brief
What Masdar needed.
Masdar was turning ten and wanted to mark it with an event that matched the milestone.
What we did
What we did for Masdar.
We led the anniversary from start to finish:
- created the brand identity for the 10th anniversary
- planned the event programme and designed the activations on the ground
- worked with specialist suppliers to bring digital experiences into the event
- managed the event
- ran Masdar’s social media around the anniversary
The result
What changed for Masdar.
A 10th anniversary with its own identity, delivered on the ground and online.
More work
More moments we owned.
Services in this project: branding · events and activations · social media
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