Dubai World Trade Centre case study: GITEX and partner events
One partner, event after event.
4+GITEX-family events
Worldwideexhibitor and visitor campaigns
The brief
What Dubai World Trade Centre needed.
DWTC runs some of the world’s biggest technology events, led by GITEX and its family of shows. Each one needs exhibitors to book and visitors to come, from every corner of the world.
What we did
What we did for Dubai World Trade Centre.
Across GITEX, GITEX Impact, Marketing Mania, Smart City and more of the GITEX family, we ran integrated marketing for exhibitor and visitor promotion:
- marketing strategy for each event
- event websites
- digital ads aimed at audiences worldwide
- WhatsApp marketing
- social media and content
- marketing activations and campaign ideas
The result
4+ GITEX-family events.
DWTC brought us back event after event, with every campaign built around its exhibitor and visitor targets.
“Every event we run has its own audience, its own targets and a deadline that doesn’t move. Talk The Walk works as an extension of our team, from strategy to websites to ads that reach exhibitors and visitors worldwide. That’s why we keep bringing them back, event after event.”
More work
More moments we owned.
Services in this project: strategy · web and mobile apps · digital advertising · social media · events and activations
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