Mother of the Nation Festival case study: 2018 festival
151,000 visitors. Ten days, told live.
Ten days of festival, told live as it happened.
151,000visitors in ten days
34Mimpressions online
100+posts across the festival
The brief
What Mother of the Nation Festival needed.
In March 2018, the Mother of the Nation Festival took over Abu Dhabi’s Corniche for ten days. Its social media had to keep up with every one of those days, live, and bring people down to see it.
What we did
What we did for Mother of the Nation Festival.
We set the social media strategy and ran it end to end:
- photo and video coverage on site
- more than ten posts a day, over 100 across the festival
- community management
- AED 500,000 of paid digital media, planned and managed by our team
The result
151,000 visitors in ten days.
151,000 visitors over ten days, and 34 million impressions online.
More work
More moments we owned.
Services in this project: strategy · social media · photo and video · digital advertising
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