Almentor case study: Market launch
An Arabic learning platform, with a positive return on its marketing in year one.
An Arabic learning platform, launched in three markets at once.
The brief
What Almentor needed.
Almentor is an online learning startup in Arabic, in the same space as Coursera and Udemy. It was launching its platform for the first time and needed to win learners in the UAE, Saudi Arabia and Egypt: introduce the brand, position it clearly, and turn interest into leads and sales.
What we did
What we did for Almentor.
We built the strategy for entering each market, then built the platform and took it to market:
- market entry strategy for the UAE, Saudi Arabia and Egypt
- brand positioning and introduction
- the digital platform
- social media, digital ads and email marketing
- influencer marketing
- integrated PR and media
- lead generation and sales funnels
The result
Year one positive return on marketing investment.
In its first year, Almentor earned a positive return on its marketing investment, and every KPI was met. Almentor then extended our 12-month retainer by a further three months.
“We needed one partner who could take a brand-new platform into three markets at once, and Talk The Walk did exactly that. They built our strategy for the UAE, Saudi Arabia and Egypt, then ran everything from social and influencers to PR and lead generation. Within our first year, our marketing delivered a positive return. That’s why we extended the retainer.”
More work
More launches.
Services in this project: strategy · branding · web and mobile apps · social media · digital advertising · PR and influencers
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