Dubai Police case study: Reputation analysis
A police force, seen as one that serves.
The brief
What Dubai Police needed for reputation analysis.
Dubai Police wanted people to see it as a soft force: one that serves and protects the community, not one to fear. To change that perception, it first needed a clear picture of how it was seen, by the public and online.
What we did
What we did for Dubai Police on reputation analysis.
We built the picture from three angles, then turned it into a plan:
- local perception surveys, to hear how the public sees Dubai Police
- benchmarking against comparable organisations
- a review of Dubai Police’s digital presence
- recommendations for moving perception from fear to trust
The result
What changed for Dubai Police after reputation analysis.
A measured picture of public perception, and a clear route from fear to trust.
More work
More relaunches and turnarounds.
Services in this project: strategy
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