Maxis case study: Hotlink, Pin It to Win It

A treasure hunt across Malaysia, played on a map.

Maxis: A treasure hunt across Malaysia, played on a map.
Maxis
Up to 85%more prepaid sales
EffieAward winner, 2015

The brief

What Maxis needed.

Maxis is one of Malaysia’s leading telecoms providers. Its prepaid brand, Hotlink, speaks to younger Malaysians. Hotlink wanted more of them to top up, and to talk about it.

What we did

What we did for Maxis.

We came up with Pin It to Win It, a treasure hunt across the whole of Malaysia. We hid prizes around the country. Players opened a map, dropped a pin where they thought the treasure was, and the closest pin won prepaid credit. We built everything it needed:

  • the campaign idea
  • the website and the mobile app
  • PR and media
  • social media and digital ads

The result

Up to 85% more prepaid sales.

Over the two to three months of the campaign, prepaid card sales rose by as much as 85%. Pin It to Win It won an Effie Award in 2015.

More work

More always-on work.

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Services in this project: strategy · web and mobile apps · PR and influencers · social media · digital advertising

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