World Skills Asia case study: Marketing strategy
A marketing roadmap, one year and five years out.
1 yearmarketing plan with budget split
5 yearsroadmap beyond it
The brief
What World Skills Asia needed.
World Skills Asia’s marketing wasn’t delivering what it needed to. It wanted a clear direction: who it is, what its marketing should achieve, and how to get there.
What we did
What we did for World Skills Asia.
We worked as World Skills Asia’s strategy unit:
- defined its brand: its position and what it stands for
- set its marketing goals and the KPIs to measure them
- researched its audience and benchmarked it against its peers
- built a one-year marketing plan, with tactics and a budget split
- mapped out the five years after that
The result
1 year marketing plan with budget split.
A brand World Skills Asia can stand behind, and a plan for every year ahead, before a dirham is spent.
More work
More relaunches and turnarounds.
Let’s talk
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