Sheikh Zayed Grand Mosque case study: Ramadan
Ramadan at the Grand Mosque, from the preparations to the last prayer.
15 mindocumentary
A monthof photo and video coverage
The brief
What Sheikh Zayed Grand Mosque needed.
Every Ramadan, the Sheikh Zayed Grand Mosque welcomes worshippers for daily prayers, Taraweeh and the nights of the holy month. Very few people see the months of preparation behind it. The mosque wanted to show that effort to the world, and to refresh its brand.
What we did
What we did for Sheikh Zayed Grand Mosque.
- Brand: we refreshed the mosque’s logo and brand to sit alongside the building’s original design, drawing on its architecture and mosaics and keeping the mosque itself at the centre
- Documentary: a 15-minute film that follows the preparations for Ramadan, then the people who fill the mosque throughout the month
- Coverage: the whole month on photo and video, including prayers, Taraweeh and the activities held at the mosque
- Media: social media and the media buy
The result
15 min documentary.
A brand true to the mosque’s design, and a documentary that shows what Ramadan at the Grand Mosque takes, and what it gives.
“Ramadan at the Grand Mosque takes months of quiet preparation that few people ever see. Talk The Walk captured it with care and respect, from the first preparations to the last prayer. They refreshed our brand with the same care, staying true to the building’s original design.”
More work
More moments we owned.
Services in this project: branding · photo and video · social media · digital advertising
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