Kimberly-Clark case study: Kotex campaign
The period, as the guest nobody invited.
5M+views
The brief
What Kimberly-Clark needed.
Kotex, from Kimberly-Clark, wanted to talk about periods the way women actually talk about them: honestly, and with a sense of humour.
What we did
What we did for Kimberly-Clark.
We turned the period into a character: the guest who turns up every month at the worst possible moment. We brought it to life across the campaign:
- the campaign idea and the character
- video production
- TV
- social media
The result
5M+ views.
More than 5 million views, and a conversation women carried on themselves.
“Periods aren’t easy to talk about in advertising. Talk The Walk found a way to make women laugh at something every one of them knows too well. The campaign passed five million views, and the conversation kept going without us.”
More work
More launches.
Services in this project: strategy · photo and video · social media
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