The Talk The Walk blog: marketing guides for UAE brands
Notes from the work.
Practical guides on marketing, brand and media in the UAE, from the team doing the work every day.
Brand activation ideas that work in UAE malls and events
What makes people stop, try and share, and how to plan and measure an activation.
Brand strategy or brand identity: which does your business need first?
What each one is, why strategy comes first, and how to tell which you need now.
How to choose an event management company in the UAE
What a good event partner does, the questions to ask, the red flags, and how to compare proposals.
Festival websites and marketing in the UAE: what brings people through the gate
What a festival website needs, and how to market the days around it.
Google Ads for UAE businesses: a practical guide
How Google Ads works, what to set up first, and the mistakes that waste budget.
Marketing for government entities in the UAE: what's different
Why public-sector marketing works differently, and how to plan it.
Personal branding for founders and CEOs in the UAE: a practical guide
What a personal brand is, how to build one, and how it works with your company brand.
Real estate marketing in the UAE: how to launch a property project
What a property launch needs, from the brand to the deposit, and how to plan it.
Rebranding: signs it's time, and how to do it without losing customers
What a rebrand is, the signs you need one, and how to change without losing what works.
Social media marketing in the UAE: what works for brands
A year of campaigns, two languages, live coverage and the numbers worth tracking.
The UAE advertiser permit: what brands must check before hiring influencers
Who needs the permit, six checks before you hire a creator, and what belongs in the contract.
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