Executive Summary
Our team was tasked with revitalizing the brand identity of the Sheikh Zayed Grand Mosque, a revered landmark in the United Arab Emirates. We successfully developed a new logo and brand identity that captured the mosque’s spiritual significance, architectural beauty, and cultural heritage.
Client Background
The Sheikh Zayed Grand Mosque is a prominent Islamic place of worship and a major tourist attraction in Abu Dhabi. The mosque’s existing brand identity needed to be updated to reflect its enduring legacy and appeal to a wider audience.
Challenge
- Preserving Heritage: The new brand identity needed to honor the mosque’s rich history and cultural significance.
- Modernizing the Image: The design needed to be contemporary and visually appealing, while remaining respectful of the mosque’s traditional values.
- Global Appeal: The brand identity should resonate with both local and international audiences, attracting visitors from around the world.
Solution
- In-Depth Research: Conducted extensive research into the mosque’s history,architecture, and cultural significance.
- Concept Development: Developed multiple design concepts that captured the mosque’s essence and reflected its spiritual and architectural beauty.
- Logo Design: Created a new logo that incorporated elements symbolizing the mosque’s heritage, such as Islamic calligraphy and geometric patterns.
- Brand Guidelines: Developed comprehensive brand guidelines to ensure consistent application of the new brand identity across all touchpoints.
Results
- Enhanced Brand Recognition: The new logo and brand identity have increased the mosque’s brand recognition and visibility.
- Increased Visitor Engagement: The updated branding has attracted a wider range of visitors, both local and international.
- Strengthened Cultural Connection: The brand identity has helped to strengthen the mosque’s connection to its cultural heritage and Islamic traditions.
